Most Recent Awards:

2022 "Ring of Honor" Award
Clarion Pointe Sulphur Springs

2020 MK Guertin Award
Best Western Premier Denton
Best Western Plus Lufkin


Helm Hotels Group Purchases Second Hotel in Lufkin, TX

Sleep Inn/MainStay Suites hotel in Lufkin Helm Hotels Group has announced the purchase of the dual-branded Sleep Inn / MainStay Suites hotel in Lufkin, Texas. This hotel is located at the intersection of Hwy-69 and Hwy-59 on the Northern side of Lufkin. The 62-room Choice Hotels branded property is conveniently located near the Angelina County Expo center.

Helm Hotels Group Opens First Clarion Pointe by Choice Hotel in Sulphur Springs

Clarion Pointe Sulphur Springs hotelIn late 2018, Helm Hotels Group announced the purchase of the former Holiday Inn Express of Sulphur Springs, TX and operated the hotel temporarily as a Clarion Inn. After a $1 million renovation, the hotel opened in May 2019 as the first ever Clarion Pointe by Choice hotel. Clarion Point is a new brand from Choice that offers travelers a chance to experience the culture of the town from the comfort of their hotel room. Each room has murals of Sulphur Springs attractions and the hotel features a full-bar in the lobby.

Pursuing the best in lodging for business and leisure travelers since 1982.

Helm Hotels Group is a family-owned operation committed to excellence in quality and customer service. Helm Hotels Group began with Walter “Punk” Helm when he built the Paradise Inn in Sulphur Springs, Texas. He eventually left the business to his son Charles, with he and his family making it into what it is today. Charles Helm has been involved in the lodging industry for over than 35 years and served on the Best Western International Board of Directors, where in 2007 he served as Chairman of the Board. Almost the entire Helm family is involved in the hospitality industry, and some have hotels named after them. The family presently owns two franchised properties, all meeting the highest of design standards and customer service scores.

Company Goals

  • Provide Legendary Customer Service
  • Be #1 on TripAdvisor for Each Hotel Market
  • Provide the Most Comfortable Accommodations
  • Provide a Rewarding Work Environment for All Employees