Most Recent Awards:

2017 MK Guertin Award
Best Western Premier Denton

2017 MK Guertin Award
Best Western Plus Lufkin



Pursuing the best in lodging for business and leisure travelers since 1982.

Helm Hotels Group is a family-owned operation committed to excellence in quality and customer service. Helm Hotels Group began with Walter “Punk” Helm when he built the Paradise Inn in Sulphur Springs, Texas. He eventually left the business to his son Charles, with he and his family making it into what it is today. Charles Helm has been involved in the lodging industry for over than 35 years and served on the Best Western International Board of Directors, where in 2007 he served as Chairman of the Board. Almost the entire Helm family is involved in the hospitality industry, and some have hotels named after them. The family presently owns two franchised properties, all meeting the highest of design standards and customer service scores.

Company Goals

  • Provide Legendary Customer Service
  • Be #1 on TripAdvisor for Each Hotel Market
  • Provide the Most Comfortable Accommodations
  • Provide a Rewarding Work Environment for All Employees